Creating iOS apps begins with clarity about the target users, the app’s purpose, and the scenario the initial release must address. A thorough discovery phase helps define the MVP, choose an appropriate architecture, and steer away from features that seem impressive on paper but don't enhance actual usage.

With the base in place, attention moves to UI behavior, performance, and reliability across iPhone generations and iOS updates. Uniform navigation flows, robust state management, and thoughtfully planned integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable after the App Store launch.